Social media marketing tools used for scheduling and workflows:
Buffer
Buffer is a popular scheduling tool that allows your company to schedule posts on various social media platforms. Your company can customize each article for each platform, or publish the same article anywhere. Your company can use the Buffer Chrome extension to add anything you find on the web to the Buffer queue. This adds a bit of fun and creativity to the entire process of content aggregation and sharing, because this time you don’t have to plan ahead of time what you want to share. However, your posts will still be shared at the best time. You can also follow links to see which content is most popular with readers.
Advantages of using Buffer
Automatic Scheduling
Every time your company want create a social media post in Buffer it’s automatically added to your schedule to push out. Buffer picks a time when you opt to do automatic scheduling but have no fear you can also schedule your posts at a specific date and time if you want.
2. Tracking Links
Your company can integrate bit.ly links as well as buff.ly and j.mp files to better track your analytics from social sharing. This is a pro of using Buffer as your company can signify specific links to track how well Buffer is working to get blog traffic from social media shares.
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